Organisational Operations focuses on improving the performance of all aspects that support the organisation’s structure; including organisation design, governance (across functions and departments), roles and responsibilities, and employee performance.
Typical activities relate either to the implementation of organisational strategies, such as workforce optimisation or the redesign of employee roles, or are prompted by an event or crisis situation, such as a merger or a transition as part of a broader corporate restructuring effort.
Functional perspective, operations consulting aims at boosting the processes, ways of working and underlying systems across a broad range of areas, of which Sales & Marketing, Supply Chain, Sourcing & Procurement, Finance and Research & Development are the largest areas in terms of size. Sales looks into how sales operations can be improved, including boosting channel management, professionalising the level of customer support and advancing engagement with clients, commonly referred to as customer relationship management (CRM).
Other areas that fall under Sales include the optimisation of account & promotion management, Sales & Operations Planning, and improving workforce effectiveness. Marketing encompasses, among others, the fields of customer & market research, marketing intelligence, product design & engineering, category management and customer experience & loyalty.